This Christmas, SouthGate want to continue to surprise and delight customers with their installations and moments of magic, that they are becoming well known for.

This Christmas, it’s going to snow every hour! The bar will be updated to a Winter Bar serving mulled wine, winter Pimms and mince pies.

We needed to communicate the experience of SouthGate as well as of course, that it’s the perfect place for gifting! We also needed to make sure that people could distinguish between Bath and SouthGate, addressing recent research results.

The idea was to wrap everything up into one overarching idea which became SouthPole Bath. With strong red and white candy canes which has then been further brought to life in centre. There is an extensive media plan for Christmas with clear media strategy to reach the outer catchments using a multi-media mix.