Brand birthday campaign

100% for 100 years

Client: Hartnell Taylor Cook

Media
OOH
Social Media
Digital Display
Asset development
Brand values
Tone of voice
Task

Hartnell Taylor Cook LLP are an independent property consultancy with a diverse client base including occupiers, investors, developers and HNW individuals. Established in 1922, we were asked to create a centennial logo and campaign to celebrate their milestone 100th birthday.

Solution

Celebrating a brand’s anniversary should be about the past, present and future. We developed a line to celebrate Hartnell Taylor Cook’s service values with ‘100% for 100 years’. Minimal effort will lead to minimal results. Giving it 100% means providing the best service, the best solutions and the best advice.

The campaign itself builds on this idea, highlighting the different company strengths through confident and bold headlines. The use of children in the concept represents the future, the radical new thinkers that are ready to disrupt the status quo. Finally, with a century of success behind them and an army of forward-thinking experts, Hartnell Taylor Cook can confidently claim to be ‘the UK’s leading independent property consultancy’. So, this is how we sign off, positively positioning them for the next 100 years.

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group

Related Projects