Branding and campaign launch

London’s Calling

Client: Elephant Park

Media
Brand identity
Asset development
Tone of voice
Task

Elephant Park is a bold and ambitious development, which will regenerate Elephant & Castle. We were asked to create a brand identity to reflect the character of this development and unique neighbourhood, respecting its culture and heritage.

Solution

When you brand a destination, the design must be flexible for constant change, as the place will evolve and attract different audiences. The identity has been influenced by architecture, landmarks, people and promises. Origami has been used in the logo to represent transformation and potential of what the brand can become.

A strong vibrant colour palette has been created to reflect the vibrancy of the area with a modern clean feel, alongside strong typography which immediately works with the shapes of the logo. We wanted a big idea that will surprise, inspire and distinguish it for years to come.

Elephant Park Master logo
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads
Elephant Park Master ads

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group

Related Projects