Modo tasked us with re-positioning and re-branding their best selling paper, Data Copy, for the European market.
We identified that Data Copy is a one-stop solution for all office paper needs, as it delivered first-class results for colour and black and white printing. We used the strapline ‘The only one’ which translated across all European markets.
A European toolkit was created in all languages and enabled each country to create promotions, advertising and collateral dependent on their market’s strategy and requirement.