Advertising and retail POS

For a professional job

Client: Dulux

Media
Press
DM
POS
Task

Dulux Trade are the market-leading paint manufacturer in the UK, producing internal, external and specialist products to cater for all requirements, for Professional Painters & Decorators. Our job was to work to promote the benefits, encourage trial and brand switch.

Strategy

We developed instore presence through POS material for each new product launch, and developed promotions around specific product launches. A first for the market, we developed an in-can mechanic was used across 200,000 cans of paint, which mean the benefit went directly to the buyer, leaving the merchant to just site the POS. Each creative approach required cut-through, differentiation and simplicity of message due to the target audience.

Dulux Trade campaign overview
Dulux trade campaign ad
Dulux trade campaign elements
Dulux trade advertising ads
Dulux trade advertising ad
Dulux trade advertising ad
Dulux trade brochure ad
Dulux trade brochure ad
Dulux trade campaign ad
Dulux trade campaign ad
Dulux Trade sketch concept art
Dulux Trade sketch concept art

Results

Dulux Trade Cash Giveaway promotion increased sales by a whopping 20% year on year.

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group