Eats from the Street

Brand identity, design and advertising

Client: British Land

Media
Press
Outdoor
Mobile
Web / Social
Doordrops / Media Inserts
Task

Street food is the most vibrant and exciting sector of British Food right now, with young chefs turning out restaurant quality menus at takeaway prices. A lot of the current restaurants all started their lives on the street. We were asked to create a name, logo, identity and campaign for a mobile street food event.

Solution

The event name ‘Eats from the Street’ was developed to showcase this evolving food culture. The creative had an urban feel to it, to communicate the street element and used different cutlery from around the world. The iconic red Routemaster bus become the promotional vehicle and backdrop of the event, so this featured heavily in the advertising to provide a fun hook as well as something to look out for at the event.

Eats from the Street for British Land
Eats from the Street for British Land
Eats from the street bus side
Eats from the Street for British Land
Eats from the Street for British Land
Eats from the Street for British Land
Eats from the Street photo bus adverts on location
Eats from the Street photo board creative
Eats from the Street form example
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land
  • Eats from the Street for British Land

Results

Retailers and shoppers, new and old, all got on board. Footfall, sales, customer acquisition and web traffic targets were all beaten!

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group