Elephant Park is a bold and ambitious development, which will regenerate Elephant & Castle. We were asked to create a brand identity to reflect the character of this development and unique neighbourhood, respecting its culture and heritage.
The core thought comes from origami, to represent transformation and potential – generating new forms from existing materials. It speaks to the multi-faceted nature of the area and the tremendous opportunities Elephant Park brings.
In a graphical sense, origami allows us to use the elephant in our materials as a strong, proud visual element without being too cartoon-like. The Elephant Park brand and its use of origami subtly alludes to the folds of the Lendlease brand without overstating it.
The colour pallet was selected using influences of the area to reflect the vibrancy of the area.
"Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "
"I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "
"Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "
"Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."
"Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "