When Epson launched their Home Cinema range they wanted people to understand just how different the experience of home entertainment is through a projector. Our job was to create awareness, education and demand amongst the target audience, basically ‘men that like gadgets’ and ‘film buffs’.
We developed a campaign idea that showcased the product in the best way; using a short film showing different audiences experiencing the product. This was seeded as content across digital to reach this tech savvy audience, we also played the film in retail using the product itself creating further instore theatre. The idea integrated across POS, press and DM through photography captured during filming.
Demand for the product was greater than Epson had anticipated, as a result there was not enough product and a waiting list was created.
The campaign also set a benchmark for future activity and product launches.
"Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "
"I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "
"Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "
"Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."
"Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "