Fuller’s launched Organic Honey Dew to capitalise on a growing trend in Britain for organic produce. Our job was to encourage consumers to trial this unique blend of golden beer and honey sweetness, and educate that it’s brewed with entirely organic ingredients.
We made the honeybee the hero of our campaign, to educate on the unique ingredients within the ale and it’s naturalness. We extended this further by utilising the honeycomb shape in our DM and POS. The advertising invited customers to try this new flavour alongside a beautifully executed cold glass of Honey Dew alongside the bottle.
30,000 consumers were sampled in pubs. Voted World’s Best Honey Beer at the World Beer Awards. Sales increased 10% year on year.
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"I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "
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"Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."
"Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "