Integrated marketing campaign

Summer’s all around us

Client: Old Market

Media
Press
Outdoor
Digital
Web / Social
Events
Task

Old Market is set in a traditional British city of Hereford, with a strong rural community. Our brief was to increase dwell time at Old Market throughout Summer.

Solution

We continued the core idea from Christmas ‘Come round’ but themed it with everything which evoked summer; rubber rings, flip fops, drinks and nibbles. This thought was continued by dressing up Old Market with flip flops, deck chairs and classic summer games. Customers were encouraged to share their experience on social to win various prizes. The idea was simple, engaging and stylish. Luckily the sun was shining!

Old Market Summer creative elements
Old Market Summer campaign Master adverts
Old Market Summer campaign Master adverts 2
Old Market Summer campaign digital elements
Old Market Summer campaign leaflet
Old Market Summer campaign Digital 48 sheet
Old Market Summer event photography
Old Market Summer event photography 3
Old Market Summer event photography 2

Results

Overall the campaign has delivered 5.4 million impacts, equating to a CPT of £4.85.

Digital achieved 1.6 million impressions, and a CTR of 0.67%.

Facebook achieved a 6% engagement rate

Dwell time increased by 27%, and sales were up by 8% year on year

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