Media awareness campaign

Perfectly Placed

Client: British Land

Media
Press
Outdoor
Digital
Web / Social
Events

Task

We were asked by British Land to create a portfolio campaign for their shopping parks for Christmas. Something that could be used across 10 different centres all with slightly differing offerings. The activity was promoted across a multiple platforms, including press, outdoor media and social media.

Solution

We felt that the benefit for customers to shop at these shopping parks was to show they were the ideal place without the mayhem and fuss.  This lead us to the core strategic creative thought of being ‘perfectly placed’. This also backed into British Land’s proposition of Places people prefer.

Perfectly placed creative campaign
Perfectly placed creative adverts 1
Perfectly placed creative adverts 2
Perfectly placed web and digital assets
Perfectly placed campaign bus stop
Perfectly placed campaign 48 sheet
Perfectly placed campaign bus rear

Results

  • 2.8 party size average increased vs BL average of 1.9
  • 21% longer dwell time vs. previous off peak exit surveys
  • 37% YOY increase to web traffic

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group