Post Office is a British institution. Providing a nationwide network of around 16,000 Post Office branches with reach of 94% of the country. Our job was to work with Trade Marketing to educate and encourage branch managers and sub-postmasters to become more commercially aware, ultimately their job and the survival of Post Office relied on them becoming sales people.
We developed Trade Marketing material for each new product launch within the Post Office. Direct Mail was our only available communications route. Though we needed to keep within strict brand guidelines our client was adamant that stand out in this cluttered environment was always key as well as communicating the core sales message. We made sure each mailer at something different and interactive within it, and that the sales message was core to the idea.
There is now a great deal of emphasis on sales within all of Post Offices. This is not a one off task; it’s a constant one. Post Office HO continues to talk to the brand managers and sub-postmasters about new products and services as they launch. The biggest achievement was that it’s now built into their main marketing plans and if you ever visit a Post Office, its likely you’ll try to be upsold!
"Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "
"I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "
"Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "
"Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."
"Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "