Integrated marketing campaign

Southpole | Bath

Client: SouthGate|Bath

Media
Press
Outdoor
Mobile
Web / Social
Doordrops / Media Inserts

Task

SouthGate want to continue to surprise and delight customers with their installations and moments of magic, that they are becoming well known for. They’d decided that to give everyone what they wanted for Christmas; snow!

Solution

We decided to wrap everything up into one overarching idea and turn SouthGate into SouthPole Bath. Strong red and white candy canes were used with an icy background to communicate the different categories of gifting, fashion, food and the overall experience of snow and selfies with our very own snowman Frosty.

SouthGate Christmas campaign elements
SouthGate Christmas campaign masters 3
SouthGate Christmas campaign masters 2
SouthGate Christmas campaign masters 1
SouthGate Christmas web and digital
SouthGate Christmas concept art
SouthGate Christmas lift door artwork
SouthGate Christmas bus side and rear
SouthGate Christmas bar wrap artwork
SouthGate Christmas photo booth wrap 2
SouthGate Christmas photo booth wrap
SouthGate Christmas social examples

January Sale Q1 campaign

Due to the success, the creative was developed to communicate the following years January sale’s messaging.

SouthGate January offers creative adverts
SouthGate January offers creative adverts

Results

Total campaign delivered 16.4 million targeted impacts, with an overall CPT of £2.75

Website traffic increased by 39%

Footfall was up by 13% for the same period year on year

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group

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