Summer advertising and experience

Enchanted Garden

Client: SouthGate|Bath

Media
Press
Outdoor
Mobile
Web / Social
Doordrops / Media Inserts
Task

To launch SouthGate Bath’s summer experience: a thousand floral umbrellas suspended above shoppers along with a floral-theme walkway and cocktail bar. Our job was to tease the arrival and drive awareness of what was on offer along with all the shops of course.

Solution

Customers were invited to ‘Unlock Summer in our Enchanted Garden’ covering both the retail side of summer as well as the experience itself. Products were featured as flowers in a pop-art inspired visual treatment.

SouthGate Unlock Summer campaign elements
SouthGate Summer Enchanted Garden car parking 96 sheet
SouthGate Summer Enchanted Garden lift doors
SouthGate Summer Enchanted Garden print
SouthGate Summer Enchanted Garden 48 sheets
SouthGate Summer Enchanted Garden bus back
Southgate Summer social examples
SouthGate Summer Enchanted Garden bus side
  • SouthGate Summer campaign enchanted garden
  • SouthGate Summer campaign enchanted garden
  • SouthGate Summer campaign enchanted garden
  • SouthGate Summer campaign enchanted Bar
  • SouthGate Summer campaign umbrella walkway bar creative
  • SouthGate Summer campaign umbrella bridge

Results

  • Outdoor included bus and rail activity which generated a combined 4.5 million impacts across the catchment 
  • Digital display generated 2.3 million impressions, 2,900 clicks and a CTR of 0.13%, over 4 times higher than the industry average.
  • Facebook engagement rate of 30.99%, this campaign is over 38 times higher than the industry average.
    Overall we     saw the strongest results from the video ads.
  • Website saw a period increase in traffic with page views up 26% and unique page views up 28%, nearly 3 times the industry average
  • 22% footfall increase YOY
  • Most photographed and viewed installation in the history of Bath Tourism
  • Instagram followers increased by 420% and 600 entries to the competition

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group