Restaurant launch campaign

Food to dine for

Client: SouthGate

Media
Press
Outdoor
Mobile
Web / Social
Doordrops / Media Inserts
Task

SouthGate have recently redeveloped Little SouthGate into a new restaurant quarter. Together they will form a new dining destination for residents and visitors to Bath, bringing more choice to further strengthen the existing restaurant offer. Our job was to launch the arrival of these restaurants were at SouthGate.

Solution

We created a concept that invited customers to enter a word of flavor through gates made from forks. The ‘gates’ were reinforcing both the food offering and SouthGate was the destination. We used specific names of dishes to showcase unusual choices that people would not have heard of before, inviting them come and experience something different and delicious. The campaign ran across a mix of media within the catchment.

SouthGate Food all elements
SouthGate Food campaign Creative Design Batata Harra 1
SouthGate Food campaign Creative Design Peanut Butter
SouthGate Creative Designs Advertising master ads
SouthGate Creative Design Gates ad
SouthGate Food billboard ad
SouthGate Food Lift cover ad
SouthGate Food bus stop ad
SouthGate Food digital elements

Results

All of the new restaurants have had successful launches and all are out performing their regional targets that have been set.

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group

Related Projects