Sustainability Marketing Campaign

What’s Next?

Client: Greengage Environmental

Media
Social Media
E-book
Digital Display
Website
Email
Webinar
Task

Greengage Environmental are a sustainability consultancy, they work with clients to deliver truly sustainable solutions for the built environment. The urgent need to address climate change is intensifying. The built environment industry need to act faster. Greengage wanted to find out what were the key barriers for the industry and position themselves as industry thought leaders.

Solution

An in-depth piece of research, speaking with 60 industry leaders about sustainable development. Finding out what is preventing sustainable development, and what will be top of the sustainability agenda in the next five years.

The campaign idea led the conversation on LinkedIn and Twitter for ‘What’s Next in sustainability’. The posts drove people to the website to sign up for a copy of the 10-page published report. Leads will be nurtured through the ongoing marketing activity. Further editions are planned to provide a content calendar for the next 6 months and keeping Greengage at the forefront of the industry conversations.

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