Integrated marketing campaign

Ultra violet summer

Client: Southgate|Bath

Media
Outdoor
Press
Digital advertising
Social content
POS
Event
Task

To make SouthGate Bath the shopping and dining destination of choice for Summer and part of summer conversations. 

Solution

Taking inspiration from Pantone’s colour of the year ‘Ultra Violet Summer’ was born. Showcasing everything that makes SouthGate Bath; the fashion, the food and wisteria walkways which framed the shopping and dining experience.

SouthGate Summer campaign assets
SouthGate Summer main ads 1
SouthGate Summer main ads 2
SouthGate Summer underground parking
SouthGate Summer lift doors
SouthGate Summer bus side and rear
SouthGate Summer Bus Side artwork
SouthGate Summer social assets image

Results

  • Visit Bath’s most instagrammed image for 2018
  • Launch saw a 9% growth in sales YOY and a 4.8% uplift in footfall for the 6-week period
  • 14.3m targeted impacts
  • 33% increase in website traffic during the campaign period

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group

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