Seasonal marketing campaign

Festively Whiteley

Client: Whiteley Shopping Centre

Media
Press
Outdoor
Mobile
Web / Social
Doordrops / Media Inserts

Brief

To make Whiteley the destination of choice Christmas shopping within the catchment, continuing our distinctive and unique brand voice and utilising an existing TV advert with some Christmas tweaks.

This needed to run across everything from mall posters, press ads, radio, car park signage, digital, doordrops and even TV.

Solution

We continued to build on Whiteley’s unique brand voice through the use of the ‘ly’ idea, but focused on the main benefits of shopping there at Christmas in that it’s easier, calmer and more convenient. This was also further flexed across each of the relevant categories that we were promoting.

Whiteley Christmas campaign elements
Whiteley Christmas master adverts
Whiteley Christmas digital web elements
Whiteley Christmas magazine insert
Whiteley Christmas 4pp booklet design
Whiteley Christmas digital assets
Whiteley Christmas social assets

Results

  • Overall the campaign has delivered over 24 million impacts
  • Digital delivered over 8.4 million impressions, with video outperforming all other formats and achieving a CTR of 8.2%
  • Average retail spend increased by 69%

  • "Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "

    Lucy, Marketing Manager, Ealing Broadway Shopping Centre

  • "I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "

    Raj, Senior Marketing Manager, Epson

  • "Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "

    Jonathan, Group Managing Director, Cadogan Tate Group

  • "Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."

    Anthony, Chairman, Reputability LLP

  • "Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "

    Graham, Marketing Director, Mill Group

Related Projects