We were asked by Whiteley to launch their leisure extension. The £18 million pound development added 6 new restaurants, leisure space and a 9-screen Cineworld cinema. These new brands combined with other recent openings created a true retail and leisure destination. The launch coincided with Christmas, so the challenge was to combine the launch the leisure with Christmas.
We continued the ‘ly’ idea that has served Whiteley so well since it’s launch, also providing immediate recognition in the catchment. This was extended with the introduction of a ‘Master of Ceremony’ who had a multifaceted role of announcing this new phase of growth and behaving as a host to welcome customers at the centre for Christmas. Tom Baker became our Master’s voice across Radio and TV bringing the role to life beautifully. We used assets from the original launch TV and ‘topped and tailed’ it with new graphics to make budget work cleverly and efficiently.