Retail photography is a creative skill involving attention to detail, an eye for compassion and an intuitive understanding of the environment’s lighting. We were asked to photograph ‘Dima Beauty’ in the newly redeveloped area of Elephant Park in Elephant and Castle.

Dima Beauty was one of the success stories from Artworks Elephant which provided a pop-up community space for starts ups and small creative businesses. The store is part of a growing movement of new retailers decorating the area which. The photography would be used showcased across the Elephant Park advertising and marketing. We were really proud to be tasked with capturing the energy and potential the new business brings to the area. Best of luck to all those involved.