Few shopping centres have created a place for themselves in the local community like Old Market Hereford. This amazing retail centre celebrated it’s 5^thbirthday and to commemorate this, the centre tasked us with create a core visual that encouraged people to celebrate with them. To bring this party to life, we combined the use of humour and the towns renowned pride in their beef to create a mascot only they could identify with.

We’ve got to go now… we’ve got a party to get to!