Taking something that already exists and re-purposing it for something else isn’t always an easy task, but more and more we seemed to be being asked to do this by clients. It makes sense, to make assets and money work harder and go further. It’s not the easiest brief to give to a creative team, as they like to create something new, we all do, but the result can be really rewarding.

This is Whiteley’s launch TV ad, which we re-purposed for Christmas.

Now we can’t decide which one we prefer, launch or Christmas. Ohhh makes you feel like watching Home Alone doesn’t it?